Loriann Smoak has over 15 years experience in the fashion industry in New York, Los Angeles and San Francisco. She opened Condor in New York City after working for notable brands, including Theory and Joie.

Inspired by her experience as owner of the cult-followed boutique, she is pairing her market awareness, and transforming Condor from a traditional eCommerce and retail store into a tech startup. She also consults on both coasts.