Loriann Smoak has over 15 years experience in the fashion industry in New York, Los Angeles and San Francisco. She opened Condor in New York City after working for notable brands, including Theory and Joie.

Inspired by her experience as owner of the cult-followed boutique, Loriann is drawing from her considerable talents, creative roots and is following her vision to provide an even more unique experience and product offering. Paired with her market awareness, she is pivoting Condor from a traditional eCommerce and retail store into a tech startup that will be a destination for highly curated designs. She also consults on both coasts.