Loriann Smoak is a 15 year Industry veteran, with 8 years of combined retail and eCommerce leadership. Loriann and her shop Condor, were among NYC’s most prominent independent retailers. With a proven ability to create strong, leading edge, multi-brand and multi-category product assortments, she continues to maintain diverse relationships in fashion, lifestyle, retail, digital with a strong ability to implement and execute strategic initiatives.

Inspired by her experience as owner of the "cult-followed boutique", she is pairing her market awareness, and transforming Condor from a traditional eCommerce and retail store into a tech startup. She also consults on both coasts.