As a merchandise strategist, Loriann will help you creatively connect the balance between the expectations of the customer and your business, including getting hands-on with your assortment itself, visual merchandising or eCommerce layout. She will evaluate your direction and offering, whether current or upcoming, and use her success as a retailer and keen eye to find places to expand, develop or pare down. Key relationships with incredible emerging and established designers help her keep your merchandise relevant, and focused within your target identity.